Gain detailed insights into the visitor audiences across your locations.
The Demographics Dashboard Hub, developed on the CXWS Connection App, supports targeted analysis of visitor typologies to optimize in-store and on-site design, marketing campaigns, and customer-focused processes.
The Demographics Dashboard Hub delivers the following key metrics:
- gender distribution by camera zone;
- age cohort distribution by camera zone;
- correlation between gender and age by zone;
- dynamic data trends by day/week/month.
Please take into account that system deployment requires compatible Dahua hardware. All supported camera models are available in our online shop.
Your Benefits:
This solution enables GDPR-compliant use of video metadata to derive relevant business and marketing data about your visitors and customers. Based on the key findings regarding the distribution of visitor groups across different time periods at your store or location, you can align your product, service and advertising offerings in a targeted, demand-oriented way. This allows for business process optimization and drives higher conversion rates, revenue and ROAS through data-driven decision-making strategies.
Implementation & Configuration:
The dashboards can be adjusted by our team to match the specific requirements of your project. The link below grants access to a representative example of a demographics dashboard hub:
https://dashboardhub.cxws.eu/public/demographics
Terms:
The price of this dashboard-hub product is defined per channel (camera) per year. Please note that the total cost depends on the number of devices deployed at your site.
